SERUS is working with innovative efforts and development issues. Innovation is one of the most important parts of the development work at regional, national and European level. The concept of innovation has recently been both clarified and expanded. It's not necessarily that of a closed process to develop a product. SERUS sees innovation as a key component of innovation in all aspects of society. It is about economic, ecological and social innovation. Simplified, it is about taking care of and turn ideas into products or services that are used in a market.